St. Botanica has introduced a premium hair care range called GO range to strengthen and re-bond the hair surface with naturally-derived ingredients and essential botanical extracts. The collection incorporates ‘GO Colored Purple Shampoo’ and is specially designed for bleached and blonde hair. The shampoo is developed with linseed oil, purple mica and sunflower oil that helps in taking care of the chemically treated hair. According to Sahil Mehta, Director of Emmbros Overseas Lifestyle Pvt Ltd, “St. Botanica believes in perfecting the art of skin and hair care by using the endowment of science to bring out the best from nature and natural botanics. The range consists of 9 different shampoos and conditioners for hair specific requirements and concerns, ideal for every hair type.”