Schwarzkopf Professional has introduced the Business of Beauty Classes- a masterclass program that started on June 2 to empower salon owners in business management. These seminars aim to share strategies, techniques and marketing ideas with salon owners. A broad range of topics such as ‘amplification of digital presence’, ‘content creation for hairdressers’, ‘inventory management’, ‘loyalty-building with clientele’, etc, will be discussed. Karthik Kaushik, Country Head Schwarzkopf Professional India, said “The backbone of every brand are their partners and associates and for Schwarzkopf Professional, it’s our salon community. These classes will focus on strengthening the salon businesses and together building a strong hair-dressing ecosystem in India that will be at par with the global standards.”