Schwarzkopf Professional launches GLATT, a permanent smoothening service that aims at ending haircare woes of your clients. The brand has specially designed a hair system that permanently straightens naturally curvy, wavy or frizzy hair. It comes with a blow dry effect lasting up to three months whereas the caring formula ensures desired results while maintaining the quality of the hair. Additionally, it presents clients with a rejuvenating experience, thanks to the pleasant fragrance. “In keeping with our ever-changing needs, this service brings alive every customer’s dream of having fuss-free and good hair days everyday” said Shama Dalal, Head of Marketing, Schwarzkopf Professional.
