New York’s iconic hair brand Redken is all set to wow India’s affluent young consumers. Making its highly anticipated debut in India, this much loved brand is trusted by more than 1 million hair professionals worldwide. It brings together the power of science and the prowess of its hairdressers to cater to different hair needs.

A leader in the professional salon industry from over 60 years, the brand holds a vast range of products that cater to styles, colour and care. These indigenous products with unique ph formulas aim to strengthen and maintain the health of the hair.

For the young globally connected, trendsetting Indian consumer, Redken is all set to deliver hair transformations, allowing them to express themselves freely and set trends through innovative hairstyles. Encompassing the unique energy from the New York City, the premium hair care brand has set foot in India to revolutionize the haircare industry. Emphasizing more on the target audience in India, DP Sharma, Director – Professional Products Division, L’Oréal India says, “In the recent years, there has been a substantial growth in the number of young affluent consumers in India. These consumers are quite individualistic, experimentative and are willing to spend on specialized products and services best suited to their specific needs. We feel that this is the right time to bring a premium brand like Redken to India which offers a performance driven, comprehensive portfolio to this evolved cohort.”

Redken has stepped in to hair care world with a mission to equip every professional to learn better, earn better and live their best life through career support, 24*7 education access and global networking opportunities. To fulfil and drive this mission, Redken on boards Florian Hurel, an internationally acclaimed celebrity hairstylist as Redken’s Pro Ambassador for India.
Sharing his excitement on being selected by Redken, Florian revealed, “I am excited to come on board as the Pro Ambassador for Redken India, supporting a brand where creativity knows no bounds! From cutting-edge trends to hair perfection, I look forward to elevating professional hair experiences in collaboration with Redken.” Florian is also set to launch his first salon, Florian Hurel Hair Couture, in association with Redken in Walkeshwar, South Mumbai, India. This will be Redken’s first flagship in India offering the brand’s most iconic and transformative hair treatments and services.
Get ready for endless style transformations and iconic hair moments with Redken which will be available exclusively on Nykaa and select Redken salons. To learn more about the brand, check out or