The pandemic has led to people staying indoors and using e-commerce platforms for essentials, grooming and personal care. This creates an opportunity for the online beauty platforms like Purplle to expand their business through acquisitions and double their sales to USD 100 million in the financial year 2021. “The coronavirus pandemic had worked in our favour. In the short term, demand will continue to be robust as people prefer to stay indoors and online purchases. Given the economic situation, we may see some speed breakers in the long term,” says Purplle CEO Manish Taneja.