Pilgrim, a D2C brand, has forayed into the hair care segment with a new product range. Comprising of Argan Oil Hair Mask, Hair Growth Serum, and Sulfate-free Shampoo, the new product range will be toxin free like its other products, offering effective hair solutions.
Bollywood actress, Yami Gautam will be its first haircare range ambassador showcasing the products through a digital campaign, #PilgrimNeDhoondNikaale. In the campaign, the actress is asked by Koreans about her luscious hair and she reveals that Pilgrim has introduced fabulous hair care products like the Korean hair growth serum using ingredients from Jeju Island in South Korea.
According to Konark Gaur, Chief Marketing and Commercial Officer, Pilgrim, the brand has always been about consumers and finding the best ingredients from across the globe for their products which gives them a competitive edge. With the new range too, they aim to do the same. The brand plans to reach out to millennials and Gen Z in India through different digital and traditional mediums for the new hair care range.
