French marine skincare and spa brand Phytomer is celebrating its 50th anniversary in over 80 countries in collaboration with 10,000 spas and the best massage therapists in the world. Jean Gédouin, who pioneered the idea of turning the sea into wellness skincare, founded this family business. It has now evolved into a brand that encompasses three generations of ambitious individuals. Phytomer contributed to the development of the US spa industry by co-founding ISPA (the International Spa Association) in Florida. Soon after the iconic PIONNIRE XMF range, Phytomer established a cutting-edge laboratory specialising in marine biotechnologies.