16 May 2024

Procter & Gamble plans to have more than 30 brand campaigns for the the Olympic and Paralympic Games along with offering products to athletes for the event in Paris in 2024. It plans to link its products with high performance as required for the Olympic and Paralympic athletes.

Some of the campaigns are Pampers’ “NEW Baby-Dry Pants,” Venus’ “The Power of Smooth” for the skin, Ariel’s cold cycle cleaning, and Fairy’s dishwasher product efficiency. Gillette will have a special gold razor for the event and Always will have a new campaign called “It’s a New Period” to deal with anxiety in sports. ZzzQuil will showcase the importance of sleep for better performance, while Oral-B, the Official Oral Care Product of Paris 2024, will display the importance of dental health in sports. These campaigns will be supported by the products being sold at more than 150 retail outlets in over 40 countries. During Paris 2024, athletes will get a welcome kit with varied P&G products and the brand will also have a nursery with Pampers products, laundry rooms with Ariel products, a dental clinic with Oral-B products, and a beauty and grooming salon at the Athletes’ Village.

P&G is also in collaboration with over 100 Olympic and Paralympic athletes, offering funding and financial support for charities through the Athletes for Good program.