Makeup mogul Pat McGrath Labs has announced the launch of its newest collection, Sublime Blooms, a line that celebrates the natural beauty of fresh flowers. The limited-edition collection is inspired by the vibrant hues of gardens and aims to bring radiant luminosity to skin and eyes.

At the heart of the collection are the eyeshadow quads, which feature four unique palettes that provide vibrant color payoff with adaptable finishes. The formulas are richly pigmented and easily blendable, allowing for dramatic layering or subtle blending. The palettes include Midas Mystique, Coral Nectar, Blooming Sienna, and Skinfinite Stardust.

The eyeshadows are available in two new quads, Nirvana Nectar and Opalescent Orchid. Nirvana Nectar features a golden beige highlighter, a velvety auburn brown matte, a golden bronze shimmer, and a coral-pink duo chrome. Opalescent Orchid is enhanced with opalescent pastel pearls and accentuates the eyes with iridescent luminosity, featuring shades such as pink shift luminizer, pink satin shimmer, metallic platinum lilac, and pale aquamarine sparkle metallic.

For skin care enthusiasts, Pat McGrath Labs has introduced Rose 001 The Essence, a transformative bi-phase essence that addresses dull, dehydrated skin and brings out the glow in an instant. The essence contains a powerful rose-biotic complex that calms and rebalances the skin, while floral antioxidants provide protective benefits against environmental aggressors.

The collection also includes Divine Cream Blush, a versatile product that gives a burst of radiance to lips and cheeks while creating the trending glass-skin effect. The gel-like texture and buildable formula provides a non-sticky, non-greasy wash of natural color with a glossy finish that imparts radiant reflection and major moisture and luminosity.

The Sublime Blooms collection is now available at Pat McGrath Labs’ website and select retailers worldwide. With its focus on radiant luminosity and natural beauty, this collection is sure to delight makeup lovers everywhere.

Earlier in May 2024, P&G announced the launch of more 30 brand campaigns and products to athletes for the Paris Olympics. It planned to link its products with high performance as required for the Olympic and Paralympic athletes.