23 Oct 2023
The global Organic Personal Care Products Market will witness an exponential growth from USD 35.0 billion in 2022 to USD 75.3 billion in 2032, an increase of a CAGR of 7.3% annually. The reason for this growth can be attributed to increasing awareness among people about the negative effects of synthetic chemicals on the environment and personal health.
In 2022, the hair care products segment had the second largest market share with 23.8% and North America was the market leader, enjoying more than 35% of the market share. Asia-Pacific and Europe are fast catching up due to the emergence of local brands and increasing awareness amongst people. Another upcoming trend is the use of organic products in salons and spas. Also, there are significant technological advancements giving birth to more effective organic solutions such as better shelf life, skin-specific products, and improved efficacy. There has been a significant rise in online retail penetration of such products too.
Along with the growth, there are some challenges in developing organic solutions, such as high cost of organic products and scarce organic raw materials for these products. These products require a lot of R&D to ensure their safety and efficacy, which is resource-intensive. However, the demand is high as people are prioritizing quality, health, and sustainability. Some of the leading players in this field are Estée Lauder Companies Inc., L’Oreal SA, and Procter & Gamble Co.