09 Nov 2023

ON HAIR shows have returned to Cosmoprof Worldwide Bologna 2024, but in a new one-day event format. Targeted towards hair professionals, the show attracts celebrated hairstylists from all over the world to showcase their creativity and talent.

In the new one-day event format, hair stakeholders will be able to have a more structured and organized visit. More attention will be paid to the commercial relationships with other exhibiting brands on Thursday (March 21), Friday (March 22), and Saturday (March 23). During this time, they will also be able to meet retailers and supply chain stakeholders attending Cosmo Perfumery & Cosmetics and Cosmopack to enhance their commercial and marketing tactics using a multi-channel approach.

During the ON HAIR shows, some of the trendiest looks will be unveiled, along with getting advanced training on new hair trends and unique techniques. While at Cosmoprof, attendees will be able to attend Ap-Hair-Itivo, the aperitivo to the haircare industry for networking in a relaxed environment.