NYX Professional Makeup is expanding into the metaverse with the ‘HOUSE OF NYX PROFESSIONAL MAKEUP’ available in iHeartland on Roblox. The brand has been promoting the metaverse for improving user experiences with their offerings.
In its latest venture, it has reached Roblox along with iHeartMedia to reach out to larger audiences. The brand has a major interest and focus in gaming and now it has merged beauty with it to give its users a novel experience.
The “House of NYX Professional Makeup” was launched on 19th December 2022 where 58.8 million daily active users on Roblox could explore a wide range of collection in an interactive manner.
Here, users will experience the Los Angeles brand style and have four ways to collect NYK limited-edition makeup looks that can be used for their Roblox avatars. The three new looks for Spring 2023 have products including Vivid Matte Brights Liquid Liner ($9),Vivid Matte Liquid Liner ($9), Smooth Whip Matte Lip Cream ($8), and Bare With Me Blur Skin Tint Foundation ($14).
This partnership will continue next year too, when the brand will be seen at the Brands Pink Carpet with new artists from iHeartLand’s upcoming Artist Chat Series.
Consumers can buy the NYX Professional Makeup Spring 2023 collection and the different looks at the NYX Cosmetics website and the House of NYX Professional Makeup will be available at iHeartLand on Roblox.