Nykaa is taking the world by storm as it steps out into the international arena taking its own beauty brands to UAE, US, and Mauritius. Presently, it has listed its products on Middle-Eastern e-tailer Noon and opened Arab social media accounts for Nykaa. According to FalguniNayar, Executive Chairperson, Managing Director and CEO of parent-company of FSN E-Commerce Ventures Limited, global consumers are interested in brands from different countries and a majority of successful brands will be from India. Thus, Nykaa will start expanding its own brands in the overseas markets at present. She added that the Middle East is a lucrative market for private brands like Nykaa Naturals and Kay Beauty. Soon the brand will expand its beauty, bath, and hair ranges in the US markets through Amazon. The Nykaa House of Brands which has 10 in-house brands witnessed a 95% annual increase in Q1/2022 which gave it the confidence to explore international markets.
