Malaika Arora is featured in a new Streax ad campaign for its Gel Hair Colour product. The advertisement shows Malaika motivating women to join the ‘Join the Shine Revolution’ using Streax Gel Hair Colour. The product promises to be a game changer giving the tresses a sheen, vibrancy along with exceptional nourishment.
According to Priyanka Puri, senior vice president – marketing at Hygienic Research Institute (HRIPL), Streax Gel Hair Colour is an innovative product in the hair colour segment that provides women more than just covering their greys. It offers sleek, shiny strands with perfect colour. Malaika with her bold personality is the perfect choice for the campaign inspiring women to try out this breakthrough product.
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Malaika added that hair expresses a person’s confidence and style and she has always believed in being unique in both her professional and personal life. Being a part of Streax mirrors her values as it gets you noticed.
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Speaking about the latest TVC of Streax featuring Malaika Arora, Madhu Noorani, president – creative, Lowe Lintas said that with Streax Gel Hair Colour, they wanted to start a Shine Revolution and having Malaika to showcase it adds credibility to the product.
About Streax Gel Hair Colour
Streax Gel Hair Colour offers elevated colouring experience as opposed to traditional hair colours. With its cutting edge technology, it affords exceptional grey coverage and three times the shine. It is fortified with advanced ingredients like hyaluronic acid and silicone actives which reduces frizz and lends a protective barrier to the hair. It also features kiwi extracts and essential vitamins like Vitamin C, E and K that hydrate the hair shaft and smoothens the cuticle. The product works wonders for those seeking premium hair colouring solution.
