Mental and wellness products surge during the pandemic

According to a study done by WGSN, a trend forecasting firm, there has been a rise in health and beauty products during the pandemic. It is termed as the ‘Twilight beauty’ trend, where there is an emphasis on the relaxation of body and mind. The products primarily target cleansing of the mind and body, offering consumers a soothing routine through bathing products. Skincare and body care products that give a pleasant sensory experience have seen an upsurge. There is also scope for hair care products that offer mindfulness.