MensXP, a popular Indian e-commerce portal aims to become the leader in the male grooming sector in the country. Founder and CEO Angad Bhatia sees a positive change in consumer lifestyle and men’s attitudes towards personal grooming and their looks. They have become more conscious about where their products come from too.

The company plans to take advantage of this trend and has come up with a three-pronged strategy. They plan to introduce more new brands in the next one year with a minimum of 25 brands being launched with MensXP. Moreover, the company plans to add international and Indian brands to their portfolio.

MensXP plans to fund at least five companies in the next year, either by partnering with them or developing new brands. It will also raise awareness about men’s skin type and tone through effective digital content marketing as well as by developing AI tools.