Beauty giant Coty has officially launched its iconic cosmetics brand Max Factor in India, partnering with House of Beauty and global brand ambassador Priyanka Chopra Jonas. The move marks a significant entry into the Indian market for the 100-year-old brand, known for its high-quality and inclusive makeup products.
“We are thrilled to bring Max Factor’s bestselling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador,” said Kristina Strunz, Managing Director of Coty Southeast Asia and India. “With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers.”
As part of the partnership, House of Beauty will bring Max Factor’s groundbreaking portfolio of products to the Indian market at competitive prices. “We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” said Sanjali Giri, Chief Business Officer of House of Beauty. “Max Factor is bringing its powerhouse products to India at prices that are accessible to discerning makeup lovers across the country. We are committed to making the brand highly discoverable and accessible, reaching a wider audience.”
Priyanka Chopra Jonas, global brand ambassador for Max Factor, expressed her excitement about the partnership “I’m thrilled to be a part of this exciting journey with Max Factor. The brand’s commitment to inclusivity and high-quality makeup aligns perfectly with my own values and passion for beauty.”
The launch marks a significant expansion for Max Factor, which has a rich history dating back to 1909. The brand is known for its iconic product lines such as Pan-Cake Makeup and Face Finity All-Day Wear Foundation.
