Iconic businesswoman, author, and television personality Martha Stewart, the 83-year old lifestyle expert, is starring in MAC Cosmetic’s latest ad campaign – ‘I only wear MAC’. The campaign, which focuses on the brand’s nude lip shades, features Stewart in a series of striking images and videos that showcase her timeless beauty and effortless style.
In one of the campaign’s standout videos, Stewart playfully engages in ASMR while enjoying a selection of fresh fruits, all while clad in a luxurious nude-colored robe. The video has quickly gone viral, with fans praising Stewart’s charisma and the campaign’s playful approach.
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In the video, Martha is seen eating a strawberry wearing a nude-coloured silk robe and as she is slurping away on the fruit, she shares – one of the things that “ “gets me in the nude” is a strawberry “fresh picked from the garden”, adding that it is “best in the hot sun”. Gliding on a lip pencil she exclaims that she loves the glide. After filling her lips with the M·A·CXIMAL Sleek Satin Lipstick Martha says, “MAC lipsticks smell like vanilla.” The video ends with her stating that she only wears MAC.
The campaign also features other notable personalities, including Julia Fox and Tiffany “New York” Pollard. Each individual brings their unique flair to the campaign, highlighting the versatility of MAC’s nude lipsticks.
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The campaign is set to run across various platforms, including digital, social media, and print. MAC Cosmetics is also planning a series of interactive events and promotions to engage with consumers and celebrate the launch of the new nude lip shades.
