21 May 2024

Mama Earth CEO, Ghazal Alagh, spoke about the over dependence on Korean beauty products and how it may not be a good fit for the Indian skin. According to her the Indian skin tone has more melanin hence, it is more prone to tanning, dark spots, and pigmentation and indulging in elaborate skincare rituals could worsen these skin issues. On the other hand, Korea has cold and dry weather so the people can undertake 8-12 steps for skincare, but due to the hot and humid weather in India, a 12 step routine might clog the pores and cause acne.

She added that it is alright to include Korean skincare products at times in the skincare routine but they should not become the norm. It is best to use products according to the Indian skin type than relying on trends.