15 Mar 2023

Leading French-American makeup and skincare brand Laura Mercier, is making a grand entry in India with its first store in Phoenix Palladium, Mumbai. Baccarose, a renowned name in the beauty and cosmetics distribution space, has introduced the brand in India.

The new store promises to offer consumers an unparalleled experience of beauty products with a wide range of luxurious offerings to improve natural beauty. Laura Mercier’s philosophy is about ‘Less is more’ and hence, all its products work towards curating a subtle yet radiant look. It helps consumers move away from a full-coverage foundation to products that offer a more naturally glowing skin.

Laura Mercier’s secret to flawless skin is a revolutionary approach which uses Primers as a base, and tinted moisturisers or natural foundations for balancing the skin tone. It emphasises the Conceal and Camouflage step to hide blemishes with its Secret Camouflage palette and finally, using its hero product, the Translucent Loose Setting Powder for a natural finish. This four-step technique helps users bring out their best features without being overly made-up.