Coty has announced that it will be discontinuing the sale of cult make-up Bourjois in the UK. As part of its wider transformation plan, Coty is stepping away from its less profitable brands and focusing on those that can deliver growth. “This will allow us to focus to a far greater degree on our priority Consumer Beauty brands. It will be in store and online in the UK for a limited time and will still be available in its birthplace, France and in over 50 markets worldwide.” the company said in a statement issued to Metro.