LoveChild Masaba is the official partner for Mumbai Indians women’s team for the second year consecutively. This year’s campaign called ‘Ghus-Ghus Ke’ will see Masaba on the cricket field. The campaign will humorously showcase her with her obsessive hands-on approach along with Mumbai Indians star performers, Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari.
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In this delightful ad, Masaba is seen making herself a part of the team’s game strategy with her cricket tactics and suggesting some bold moves. In a hilarious turn of events, the cricketers decide to beat Masaba at her own game and are seen giving their opinions on product development ideas for LoveChild. From choosing the perfect lipstick, to giving their critical feedback on the formulations – becoming as detailed-oriented as the beauty boss.
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Speaking about her partnership with Mumbai Indians, Masaba said that the brand is excited to be with Mumbai Indians as they both celebrate passion in their respective field. Adding to this a Mumbai Indian spokesperson said that the new campaign shows the spirit of passion and commitment. At the same time, the spokesperson said that this campaign adds a fun element that both LoveChild and Mumbai Indians have. This ad campaign beautifully portrays the way cricket and beauty can be merged in a fun way.
