March 25, 2022: Lotus Herbals, India’s leading natural beauty care company, has named Bollywood actress Jacqueline Fernandez as the brand ambassador for its Lotus Herbals Safe Sun line of advanced sun protection products. The innovative broad-spectrum formulation blends Matte Gel Sunscreen with Orange and Kakadu Plum extracts, which aid in the reduction of UV-induced skin damage. She will feature in a new campaign that will run across digital, OTT, TV, and social media platforms. Lotus Herbals Safe Sun will also execute a big sample campaign with its new Vitamin C Matte Gel Sunscreen in order to drive customer trials and increase reach and engagement.