Natural cosmetics brand, Lotus Herbals Pvt Ltd sets foot in the world of premium Ayurvedic beauty and wellness with the acquisition of Vedicare Ayurveda Pvt Ltd., owner of the SoulTree brand. With this investment, Lotus Herbals aims to march forward with its expansion plans while preserving the unique identity for SoulTree in the Indian and international beauty industry. Nitin Passi, Joint Managing Director of Lotus Herbals said, “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes. It is built on the pillars of ethical beauty, sustainability, Ayurveda and prestigious international organic certifications.”
