L’Oréal Paris to launch an exclusive lipstick shade from the series Red My Lips called “Le Rouge Liberté for a short period to support the anti-harassment program. All the money from this launch will be used for anti-harassment campaigns.

This product will be based on the 5D methodology, which means Distract, Delegate, Document, Delay, and Direct. It aims to create a safe environment for victims to speak about their issues. It will also look out for people to help with this anti-harassment campaign. It will create articles and movies for the victims and givie them assurance. Lastly, the campaign will contact the harasser to safeguard the safety of the victim.