International beauty brand L’Oréal Paris, announced the launch of the L’Oréal Paris Hyaluron Moisture Range on 25th August 2022, in Mumbai, India by brand ambassador Aditi Rao Hydari. There were multiple experiential and play zones installed to offer guests an engaging first-hand experience and demonstration of the product and the ingredient, alongside the expert guidance of a scientist. With the growing popularity of skincare, skin-ification of hair (skincare ingredients for hair and scalp care) has emerged. Hyaluronic Acid retains 1,000 times its weight in water and is thus widely used in skincare products to lock in the moisture. L’Oréal Paris introduced a formula enriched with Hyaluronic acid for hair care which consists of a 72H Moisture Filling Shampoo, 72H Moisture Sealing Conditioner, and the Hydra Filling Night Cream. This range will be available on Nykaa, Myntra, Amazon and Flipkart.
