L’Oréal has invested in DSG Consumer Partners, a Singaporean venture capital firm through BOLD (Business Opportunities for L’Oréal Development) corporate venture capital fund.

This investment will give L’Oréal access to early-stage entreprenuers in the Indian and South Asian beauty sector. According to Vismay Sharma, President of L’Oréal South Asia Pacific, Middle East and North Africa (SAPMENA), South Asia is the fastest growing sector in the world with a young population. Hence, consumer brands will find their future in this region. An investment in upcoming consumer brand startups in the region is a great way to expand its reach.

According to Deepak Shahdadpuri, Managing Director (Singapore) of DSG Consumer Partners, the brand is happy to partner with L’Oréal. This investment will boost emerging market innovation being with entreprenuers who like to work on new consumer wants and needs.