Limese, a popular Korean beauty portal, has opened a debut pop-up retail outlet in New Delhi’s up-town M-Block Market. For the store launch, Limese and KHIDI (Korea Health Industry Development Institute) organised KBeauty-ON, an event to showcase the best of Korean cosmetics and skincare. With this launch, the brand aims to have retail vent for premium Korean products in wellness and beauty categories. Limese already has a strong Indian presence and now wants to offer its customers a unique offline experience through the first brick-and-mortar store. Belle Vous will be the retail partner for this outlet. The store will have many Korean brands like CosRx, Klairs, and Some By Mi.
