Lancôme, the luxury French beauty brand, has made its way into the Latin American spa market with the opening of a new hotel spa in São Paulo. The newly launched Lancôme Absolue Spa at the Oetker Collection’s Palácio Tangará hotel is in Sao Paulo, Brazil. This luxurious urban wellness retreat has six treatment rooms, jacuzzi, dry and wet saunas, indoor-outdoor heated pools, and a relaxation area. It also offers guests exclusive facials using Lancôme technology. Priced at US$181, one of the favorites, Absolue Cryo Sculptor is a 90-minute treatment that is ideal for skin regeneration. Using hot and cold temperatures, it gives instant lifting effect with hydrated and radiant skin.

 Another popular treatment is the Absolue L Extrait treatment for US$272. In this 90-minute treatment, the Absolue L’Extrait elixir is used with the regenerative cells of the Lancôme rose. This soothing paste is applied all over the body for firm, supple, and radiant skin. Besides these, the spa has many packages including reflexology, body scrubs, different kinds of massages including, aromatherapy, hot stone, de-stress, lymphatic drainages, sports, candle, and shiatsu.

 Lancôme a skincare, make-up and fragrance brand, entered the wellness industry with the launch of many branded spas in Australia and France. It later became the official spa partner with Accor’s Sofitel brand.