27 Oct 2023
According to Kline Salon Hair Care 2022:India Market Analysis and Opportunities, Schwarzkopf Professional has reached second position in the fastest growth in the haircare segment in India. This rise in growth is due to a continuous and consistent trajectory in the last five years, which gave it the highest 5-year CAGR and making it the top brand in the country.
Schwarzkopf Professional also captured a 29% market share in styling. It also saw a huge growth of +100bps in share value, taking its overall growth to 65%, which was 1.5 times faster than the market. The main reasons for the expansion were innovations in styling and texture along with growth in premium colour and care segment.
According to Shama Dalal, Head of Marketing, Henkel Consumer Brands India, 2022 was a fantastic year for the brand in terms of performance. They have created innovative products with excellence in technology, operations, and point of sales, making Schwarzkopf Professional a world leader.