Kama Ayurveda has ventured overseas into the UK after an investment from Puig in September 2022. At present, it has initiated the D2C website but has plans to soon open a retail store in London where shoppers can also avail the facility of consulting an Ayurveda doctor. Initially, it plans to open 32 SKUs in the UK.

Through the D2C website, consumers will have access to a wide product range of Kama Ayurveda as well as get educational content on Ayurveda.

The brand has always had a global reach through the Indian website but with the launch of the UK e-commerce portal, the product will be shipped from the UK too as the brand will now have a warehouse in the country.