Juicy Chemistry, a premium organic skincare and haircare, is now venturing into colour cosmetics to reach an annual revenue of Rs 100 crore by 2023 end. It has launched a new brand called Color Chemistry that will sell a variety of certified organic cosmetics products.

The brand will launch products in 15 categories in different phases. The products will be in categories like eye mascara, highlighters, blushes, lip crayons, and primer. The first one will focus on eight categories, including baked compacts, lips and cheek tints, concealers, kajals, lipsticks, glosses, and eyeshadows.

According to Pritesh Asher, Co-Founder, Juicy Chemistry, the brand has been focusing on organic skin and personal care products as there is a lot of scope for such certified organic cosmetic products.