26 Oct 2023

Lotus Herbals has launched a new ad campaign for its WhiteGlow Vitamin C skincare range with its brand ambassador Jacqueline Fernandez. This ad campaign will be showcased on digital, TV, social media portals, and multiplexes all over India.

The campaign is mainly for the newly launched WhiteGlow Vitamin C Gel- Crème SPF 20, a non-sticky lightweight product that is infused with the goodness of Kakadu Plum extracts, Yuzu Lemon, and has 100X more Vitamin C. It keeps the skin bright and moisturized as well as decreases dark spots and pigmentation. Offering deep hydration, the new cream offers a radiance like never before.

The ad campaign aims to inform users that all vitamin C creams are different. It starts with Jacqueline and her friend walking into a cosmetic store in search of a vitamin C enriched cream that removes dark spots. Jacqueline tells her friend that the new Lotus Herbals WhiteGlow Vitamin C Gel Crème offers that and much more, giving the face a glow and reducing dark spots. The ad ends with Jacqueline including the new product in her skincare routine.

According to Nitin Passi, Chairman and Managing Director, Lotus Herbals, the brand has always come up with innovative products and Lotus WhiteGlow Vitamin C Gel Creme is a new addition to the hugely popular WhiteGlow skincare series. It is a breakthrough offering a novel Gel Creme formulation customized for the Indian skin.