In a bid to strengthening its resolve to be an eco-friendly brand, Innisfree has come up with a paper edition bottle for its best-selling product – Green Tea Serum. This is part of its drive to reduce plastic usage by 2030 and increase the use of recycling of all-product packaging.

The unique paper-edition bottle has an outer paper mold and an inner plastic container with a pump made out of 10% recycled polypropylene. The new packaging has reduced the amount of plastic by 51.8% as compared to the original packing.

The newly packaged product is available on Sephora and Innisfree website.