HYPHEN, direct-to-consumer (D2C) brand co-founded by Kriti Sanon and PEP Brands, has become the fastest-growing 100 crore D2C brand within its first year of operations. The brand has successfully carved out a niche in the skincare industry with its innovative products and commitment to sustainability. HYPHEN began with a vision to fill the gap in the market for comprehensive skincare products that cater to diverse and evolving needs. With Kriti Sanon’s passion and PEP Brands’ experience in the D2C arena, the brand has managed to scale new heights. The brand’s commitment to quality is evident in its 100% vegan and cruelty-free products. The brand has received certification from PETA.
To celebrate its first birthday, HYPHEN has launched a new line of lip balms from its best-selling Vitamin-infused Peptide (VIP) range. The new line consists of three tints: Vintage Plumish Brown, Peachy Nude, and Natural Pink. These lip balms provide 24-hour moisturization and contain Peptides, Vitamin E, Squalane, and Linoleic Acid to free lips from dryness.
HYPHEN is offering a Buy 1 Get 1 Free deal on its new line of lip balms. The brand is available on its official website and on e-commerce platforms like Flipkart, Amazon, BlinkIt, and Nykaa. The brand’s success is attributed to customer-centric approach taken, involving Kriti Sanon personally reviewing the products and designing the packaging. The brand’s viral product like Dewy Prep sold out within three hours of launch. All I Need Lipscreen sold 2 lakh units in just six months.
For its first birthday, Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN, expressed her delight at the brand’s achievement. She acknowledged the loyalty and support of its customers.
Also Read: HYPHEN launches anti-acne range
With its remarkable journey, HYPHEN is all set in the skincare industry with its innovative products and customer-centric approach.
