Hindustan Unilever (HUL) launched Nexxus in summer 2025 in India, expanding its portfolio and entering the professional beauty space. This showcases HUL’s commitment to having a portfolio that caters to premium and high-growth segments while offering products to the aspirational consumer.
Nexxus is a New York-based brand, launched in 1979 by Jheri Redding, a chemist and stylist who believed that lifeless hair could be transformed with concentrated proteins. Today, it is the leader in developing cutting-edge proteomic science, a study of proteins being the core of hair structure. All its advanced formulations use Trillion Protein Transfusion Technology that transfers innumerable lipids and proteins into the hair cortex to repair damaged hair.
Also Read: Aveda Brings Global Salon Community Together in Jaipur for ‘Living Aveda’ event
With one use, hair becomes 11x stronger keeping its natural sheen. Harman Dhillon, Executive Director, Beauty & Wellbeing at Nexxus is excited about the collaboration with HUL as together they aim to bring effective and result-oriented solutions backed by science.
Nexxus is the ideal brand for the sophisticated Indian consumer who wants high- performance products without compromising luxury. All the products are best suited for the Indian climate and the harsh water found here, owing to their advanced proteomic technology.
Also Read: Ayush Ministry Starts Weekly Yoga Podcast
Their hero product, the Oil Resurrection Serum, is one such formulation that promises to bring back hair to its virgin quality in six drops. Besides these science-backed formulations, Nexxus is a staunch believer in clean beauty, and all its products are paraben and sulphate-free.
