Himalaya has released a new ad campaign for its anti-hair fall product range.The ad campaign is about a young, confident girl showing off her beautiful hair after using Himalaya products. It also shows her worries and woes after trying many different treatments and products, which did not help her. Only after using the Himalaya Anti-Hair Fall Solution, did she get such long, lustrous hair.
The ad showcases the anxiety women go through due to hair fall and how she finds an effective solution after trying many suggestions and solutions. According to Anirban Mozumdar, Chief Strategy Officer, 82.5 Communications, India the new ad campaign gives consumers confidence in a brand that uses powerful herbal and natural science in its product offerings since the new consumer is more aware and informed now.