09 May 2024
HairOriginals and Naturals Salon have collaborated to make hair extensions more popular in India, especially at airports and shopping malls. This partnership also plans to make people more aware about natural hair extensions and how they can be used easily.
The brands have decided to make shopping malls and airports their focal points as these venues have large footfall, thereby becoming ideal places to raise awareness and engage with customers. It will be the first time that customers will be able to try hair extensions at the airport, making it a huge milestone in the hair industry. Travellers will be able to experience the quality of hair extensions before buying them as part of HairOriginals’ ‘Experience Before Purchase’ concept. At many of the Naturals Salon outlets at malls and airports, customers will have HairOriginals’ hair experts that will give them customised product suggestions along with free trials to help them make informed choices.
Initially, six key locations have been chosen including, Nails n Beyond, Hyderabad Airport, Telangana, and Nails and Beyond Salon, HRBR Layout, Bangalore. Soon they will expand to the metros and other tier cities.
