February 5, 2022: In accordance with World Cancer Day, Green Trends, a beauty salon of consumer goods firm CavinKare announced their CSR initiative, Shair. The salon donated natural hair wigs to the prominent Adyar Cancer Institute which will benefit 100 survivors. Green Trends is now taking hair donations between February 4 and March 4 as part of the campaign. Green Trends salon has run its hair donation program for cancer patients for 5 successful years, collecting hair donations and spreading awareness across all its 375+ salons in India and across standalone hair donation camps conducted in colleges, schools and corporates. Green Trends salons have also devised a unique program called the ‘Shaircut’ which ensures no noticeable alteration in the donors’ present hairstyle. A donor can donate as little or as much as they wish; the only criteria is that their hair is at least 10 inches long. Over 700 stylists have received Shaircut-specific training.