For years, men have been told to hide their tears because ‘men don’t cry’ and expressing vulnerability is often considered a sign of weakness. Shaving these enduring stereotypes and building on its ‘The Best a Man Can be’ brand credo further, Gillette is asking the question – ‘Why don’t men show their tears?’ in its latest ad. As a part of the broader campaign, Gillette asks one simple question – ‘When was the last time you cried?’ With #ManEnough, Gillette is pledging to take this message to more than 2 million young men across the country through its initiative — Gillette Mach 3 Achiever’s Academy.