GHD, the leading hair tool brand, has launched a new range of hairdryers to promote breast cancer awareness and the need for women to check their breasts. The range has three best selling tools from the brand in a subtle powder pink hue and has aptly called it the Pink Collection. Each tool has a tag line – ‘Take Control Now’, to make women aware of the breasts and do regular checks at home.

GHD has partnered with Breast Cancer Now, a charity organization for the same and will donate £10 to global breast cancer charities to help women fight this dreaded demon.