Fabindia has launched its personal care range called Fabessential in December 2021 with the theme ‘Kindness is Essential’. The range includes Face, Body, Hair, Aromatherapy, and Gift Sets that make self care easy. All the products are natural and sustainable.
The product line up has been carefully curated in conjunction with Biome Lifesciences blending science with nature that are sans endocrine disruptors and other harmful ingredients.
Fabessential came into being with the endeavour to offer scientifically-backed products that are toxin-free. At present, it has more than 100 products that have been created using an exotic range of herbs, flowers, oils, butters, and fruits.
They have amalgamated Indian and International natural ingredients to make contemporary products like Neem, Tulsi, and Moringa; Saffron, Turmeric, and Marigold; Silk, Argan, and Gotu Kola, Rose, Charcoal Coffee Lavender, Aloe Avacado Apple, Jasmine Tea Tree, Coconut Hibiscus, Vitamin C, Vitamin E and more.
Fabessential has made luxury skincare affordable for day-to-day use. According to Sania Arora Jain, Managing Director, Biome Lifesciences, Fabessentials, a Fabindia Group Company, the brand plans to expand in the clean beauty segment and have more effective and quality products but still keeping the products unique and distinctive.
It plans to work on the changing dynamics of consumer needs, which is experimental. Consumers today, are ready to try new products and want a personalized experience.
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