Milap Cosmetics’ Sachin and Keshav Chadha have joined hands with ex-Swiss Beauty CEO Saahil Nayar to rebrand their company and launch a new affordable makeup brand called Mila Beauté. They have invested in a factory in Manesar which will start by October 2024. At Mila Beauté, Saahil Nayar will be the co-founder and Managing Director and Chadha brothers will be directors. The new brand will cater to Indian weather, skin types, and skin tone. The idea of launching this brand is to offer affordable luxury to consumers in both non-metro and metro markets. The products will start at a price point as low as Rs.99.
By August end, the brand aims to have 17 SKUs. The products will be available in all the main markets through general and modern trade. Customers will be able to buy them from portals like Nykaa, including Swiggy Instamart and Blinkit. Saahil Nayar aims to make Rs. 100 crores in the first year of operations through this multi-channel approach.
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About Mila Beauté
Mila Beauté, founded by industry experts with over two decades of experience in making beauty accessible, revolutionizes the world of makeup by prioritizing quality, innovation, and toxin-free formulations. With a global outlook and proudly based in India, they are dedicated to catering to the diverse needs of Indian consumers.
From creation to testing to packaging, and a presence at over 10,000 retail counters across India, Mila Beauté offers an exceptional experience that brings luxury within reach. The company’s guiding principle is to provide elevated beauty at affordable prices. The products target both beginners and makeup enthusiasts. This would empower consumers to express themselves with their versatile, modern makeup essentials that inspire creativity. Mila Beauté crafts makeup that starts with the individual and celebrates their unique individuality.
