The Estee Lauder Inc. and BALMAIN have collaborated to develop, distribute and produce an innovative line of products- BALMAIN BEAUTY. The brand will cater to luxury consumers and is expected to launch in fall 2024. The collaboration aims to transform the luxury and couture beauty world through innovative craftsmanship. Pierre Balmain helped post-war Paris regain its title as the fashion world’s capital with his “New French Style,” Balmain in 1945. BALMAIN is now led by Creative Director Olivier Rousteing since 2011. Estée Lauder was founded in 1946 by the female entrepreneur- Estée Lauder is now globally leading the luxury beauty industry. The collaboration is a strong one as both the companies have a strong hold on the market and both the companies share similar views on luxury beauty.
