Self-care and grooming brand 82°E, co-founded by actress Deepika Padukone, is now available across Reliance’s Tira platforms online and offline. This strategic partnership will allow 82°E products to reach a larger consumer base and be accessible for the masses.
82°E was previously only available on their website. The cruelty-free, vegan, brand was launched in November 2022. The brand was launched with the purpose of reaching both the national and international markets. It grew despite the limitations of the COVID-19 pandemic and has now expanded to a line of skincare, body care, and men’s wellness products. Its mission is to simplify and demystify the wellness process and make it more accessible and joyful. Featuring products such as Lotus Splash, Ashwagandha Bounce, and Turmeric Shield, the brand combines traditional Indian ingredients and thoroughly researched science and dermatology to deliver their consumers with a top-quality product.
Deepika Padukone, Co-Founder, 82°E is overjoyed to make the announcement about the collaboration between 82°E and Tira, both online and offline. She has restated her aspirations for 82°E and Tira – to make skincare more accessible, joyful, and impactful.
Isha Ambani, Executive Director, Reliance Retail Ventures Ltd, believes that this collaboration will give their consumers the opportunity to experience these luxury skincare products, especially through the Tira stores.
82°E products will be available on the Tira platform online and across selected stores in North, South, and East India.
