Indian fast-moving consumer goods (FMCG) giant Dabur has announced the launch of a new onlineonly haircare line for kids, ‘Dabur Amla Kids’, Priyanshu Rana, Consumer Analyst at GlobalData, a leading data and analytics company, commented, “The announcement was made with the objective to tap the potential kids customer base and high growth online retail sector in India. Dabur, which already has well-known hair care brands such as Amla and Vatika, looks to test the new line of hair care range for kids through online channel first before making it global. Although the online retailing of hair care in India forms only 1% of the total category sales, it has grown at a rate of 12% in value sales in 2018, according to GlobalData.”
