Cosmetico Labs has launched the first Indian beauty incubator along with specialised original brand manufacturer (OBM) services. It is the first of the consumer-first, innovation-led beauty brands in the country.
Initially, the Cosmetico Labs’ beauty incubator will be used for smaller, independent beauty brands that specialize in skincare, haircare, cosmetics, and fragrances. It will also incubate the larger global brands.
Beauty incubators are changing and reinventing brands. They are entities that help brands expand and add value. They differentiate and market new, celebrity-driven local brands and market them in a more attractive manner.