Colgate-Palmolive recently unveiled two new vegan products — Smile For Good toothpaste which comes in two varieties – Whitening and Protection. These products are cruelty-free with recyclable packaging and certified by The Vegan Society’s International Vegan Trademark. The Vegan Trademark Instagram page has mentioned that the toothpaste would be available across the EU in supermarkets and other personal care retailers. However, few consumers have raised their concerns on social media about the vegan claim owing to Colgate-Palmolive not being a cruelty-free company.