Aditya Birla Wellness Private Limited (ABWPL), the wellness arm of Aditya Birla Capital Limited (ABCL), has announced the launch of its health and wellness proposition – ‘Multiply Wellness’. is a unique Wellness and Rewards program which inspires and motivates individuals and their families to live a healthier life. This digitally enabled health and wellness ecosystem offers multiple benefits starting day 1 on leading lifestyle brands to incentivize and reward customer’s efforts towards a healthy lifestyle. Multiply opens up access to over 1000+ gyms and select centres of fitness brands across the country and fitness assessments along with unlimited online wellness consultations from health experts.