Colgate-Palmolive has come up with an antiperspirant formula using cannabidiol (CBD) that works well for sensitive skin. CBD has antibacterial and anti-inflammatory properties that mitigate irritation, tingling, redness, itching, or burning of the skin. Hence, combining it with metal-containing antiperspirant actives can lead to desired results. The same invention can also be used for personal care items like hair and skin such as body washes, soaps, shampoo, hair conditioners, and cosmetics. In fact, the company filed a trio of patents for oral care formulation with CBD formulas as it enhanced anti-inflammatory action and antibacterial effect.